Incentive funding and appeasements

Ansa provides tools to manually or automatically fund customer wallet balances for marketing incentives or compensation purposes.

Example use cases for funding customer wallets include:

• Highlight holiday sales by creating a one-time promo code which adds $5 to customer wallets when redeemed.
• Encourage customers to add larger amounts to their wallets by offering a $2 bonus to users who add $25 or more.
• Provide a $10 goodwill credit through customer support to resolve issues.

Support for incentive funding and appeasement funding is available via the fund customer balance API endpoint or by setting up incentive campaigns and user referrals, or issuing a one-time credit in the Merchant Portal.

Funding promotional balances

There are two methods for funding promotional balances for customer incentives.

Deduct from payouts

Ansa deducts any promotional funds added to customer wallets since the last settlement from your upcoming payout. For example, if your customers spent $1,000 in a week, and you gave out $50 in promotional funds that week, Ansa would settle out $950 to your payout account. Review incentive funding in Financial Reports.

Explicit funding (Good funds model)

To pre-fund promotions with funds outside of Ansa, we will configure your account to accept funds from a linked bank account. Manage funds into this promotional balance and update the Ansa ledger using the fund promotional account endpoint.